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Design Assets

Block Purple LogoWhat’s inside The Block? It depends on how you look.

In the Fall of 2018, we adopted a new look. Like the experience of art itself, our playful “B” is a matter of perception. It is open-ended, and invites viewers to look twice and to find meaning for themselves. Making creative use of the Northwestern University fonts and colors, we have embraced a design that celebrates the spirit of openness that is a core value of the museum. At The Block we are open to dialogue, open to new ideas, and open to new ways of looking at art and at ourselves. 

Block Horizontal lockup with Northwestern written in Purple on the right side and The Block Museum of Art written in grey

Access all iterations of our of lockup and logo.